Her excitement gave rise to the company's project department, a team dedicated to developing techniques to optimize the manufacture of CLT while keeping Design for Manufacture and Assembly (DFMA) top of mind. Gabriela was fascinated by the idea of developing an all-digital strategy to produce CLT using SketchUp. Innovation through DFMAĪs the company grew, Alberto met Gabriela Lotufo, a young architect who was finishing her CLT-focused graduate work.
Alberto adopted SketchUp as the company’s primary communication and design platform, eventually developing all of his manufacturing processes around the program’s capabilities. It didn’t take long to realize that SketchUp was both easy to work with and powerful enough to communicate complex ideas. In the ongoing search for technology that would meet his needs, he was introduced to SketchUp by his first-ever client. Given his engineering background and aptitude for mechanical software, it made sense that Alberto would incorporate the latest technology into the design and manufacture of timber parts. These two decisions were made alongside the arrival of Crosslam’s first customers in 2012.
With a smile on his face, Alberto shares two major turning points from his entrepreneurial experience: bringing CLT to Brazil and adopting SketchUp as Crosslam’s primary technology platform.ĬNC machine producing a CLT slab based on a SketchUp model We hope our ambition leads to success, but there’s no guarantee.
We’re often faced with decisions that we need to make alone, working towards unforeseen outcomes. Stock of CLT panels in a shed built by Crosslam using CLT beams Unknown territoryĮntrepreneurial journeys are rarely easy.
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